Soudal-QuickStep begins a quieter return to its Classics roots

Allez TL;DR

Soudal-QuickStep signals a strategic reboot focused on major Classics glory, anchoring their future in experienced leadership and a sharp return to iconic one-day races.

Story

After years defined by the soaring spotlight on Remco Evenepoel, Soudal-QuickStep is steering its narrative back to the timeless heart of cycling: the Classics. This pivot is not merely a personnel shuffle but a deliberate reorientation toward the races that have historically underpinned the team's identity and prestige. The extension of Paul Magnier’s contract until 2029 symbolizes more than continuity–it solidifies a leadership platform that values seasoned insight and a tailored Classics program. By committing to this vision until 2030, Soudal-QuickStep is addressing a perennial challenge in professional cycling: balancing breakthrough talents with a cohesive team strategy that maximizes chances in cycling’s most demanding one-day spectacles.

This move implicitly acknowledges the limits of relying heavily on a single superstar and the necessity of cultivating a robust squad capable of contesting the classics week after week. It also reflects a broader trend among top-tier squads emphasizing depth, versatility, and targeted race preparation. Soudal-QuickStep’s roots run deep in cobbled battles and punchy climbs–races shaped by grit, savvy, and tactical precision. Their renewed focus signals a return to these virtues, underwritten by solid leadership and a clear-eyed ambition for headline-grabbing victories.

Why it matters

Cycling teams often chase the allure of emerging prodigies, but longevity and consistent success in Classics demand more than natural talent – it requires strategic patience, veteran guidance, and the cultivation of a deep roster. Soudal-QuickStep’s renewed Classics emphasis marks a firm statement about their self-perception and goals in the evolving peloton dynamic. This shift sets a tone for squads balancing the allure of Grand Tour glory with the rich, fan-cherished tradition of Classic dominance. For sponsors and cycling purists alike, it promises a season-to-season commitment to the races that define the spring calendar and the sport’s cultural heritage. Magnier’s contract extension serves as a rallying point that blends experience with ambition, indicating the team’s readiness to pursue a major Classics victory not as a fleeting campaign but as an embedded long-term mission.

What to watch next

Observe how Soudal-QuickStep restructures its race calendar and roster decisions to reflect this strategic redirection.

History won’t repeat without a plan. This time, Soudal-QuickStep looks ready to write their own chapter, Allez!